The purpose of the company is: management and operation of beauty salons and hairdressing salons, training in the field of aesthetics, development of products, sale of products; creation, operation and management of franchises in the field of aesthetics and hairdressing, including intellectual property rights; holding of participations in other companies, whether active in the field of aesthetics, hairdressing or in any other sector considered complementary or beneficial to its activities. The company may carry out in Switzerland and abroad, either on its own account or on behalf of third parties, all commercial, financial or real estate transactions (in Switzerland, excluding transactions prohibited by the LFAIE), directly or indirectly related to its purpose, take participations in all commercial, industrial or financial enterprises (in Switzerland, excluding transactions prohibited by the LFAIE), create branches in Switzerland and abroad. The company is authorized to take financing, restructuring and intercession measures for the benefit of shareholders, group companies or third parties, as well as to grant loans or guarantees to shareholders, group companies or third parties, when it serves its interests.