The company's purpose is to provide various services, including management consulting, business development and strategic consulting, ICT consulting, software development, provision of digital services and IT infrastructure management, art consulting, valuation, acquisition, creation and resale of artworks, research, development, production, branding, marketing, wholesale and retail of cosmetics and other lifestyle products, as well as related logistics and distribution. The company may acquire, hold, manage and exploit intellectual property rights, securities and real estate. It may participate in other companies in Switzerland and abroad, establish branches and subsidiaries in Switzerland and abroad, and engage in all commercial, financial (including guarantees and sureties for subsidiaries and third parties) and other activities that are connected with the company's purpose. Furthermore, it may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies and third parties.