The company aims to develop, establish, market, and distribute brands, products, and concepts in the field of functional consumer goods, particularly for focus, energy, relaxation, and regeneration. The company can specifically develop, manufacture, distribute, and manage beverages, food supplements, lifestyle products, digital solutions, as well as license and franchise concepts. The company may enter into any business transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may also establish branches and subsidiaries at home and abroad, participate in other enterprises, and conduct any business that is directly or indirectly related to its purpose or promotes it. The company may acquire, encumber, dispose of, manage, and license real property and/or intellectual property rights (e.g., copyrights, patent rights, trademark rights, design rights, etc.) and licenses, both at home and abroad. It may also provide financing for its own or third-party account, as well as issue guarantees and sureties for subsidiaries and third parties.