The core activity of Optimaize GmbH is the development and provision of software solutions for the processing and analysis of personally identifiable information (PII), particularly in the field of name analysis and management. The company offers products such as NameAPI and SearchCluster, which are based on open-source software and are characterized by their ability to understand the meaning behind character strings and numbers in PII. In addition, Optimaize also provides services such as entity matching and name parsing.