The purpose of the company is the purchase and sale for its own account or for the account of others, and the brokerage of advertising space or advertising time in media and other advertising media, primarily in Switzerland, as well as the provision of related additional services. The company may establish branches and subsidiaries, both domestically and abroad, merge with other companies, and directly or indirectly finance companies in which it holds shares, other group companies, and shareholders. The company may acquire, hold, encumber, and dispose of real estate, both domestically and abroad. The company may conduct all business, enter into obligations, and conclude contracts that are suitable for promoting the company's purpose and the development of the enterprise, or that are directly or indirectly related thereto.