The company's purpose is to operate piercing and tattoo studios and provide related services, in particular in the areas of training and further education, as well as developing, acquiring, licensing and exploiting intellectual property. Furthermore, the company's purpose is to trade in goods of all kinds, in particular accessories for piercing and tattoos. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for the liabilities of affiliated companies.