The core activity of Otato GmbH is the development and provision of software tools and services that enable users to effectively present, improve and market their ideas and designs. This includes, in particular: The creation of high-quality 3D mockups and presentations; The provision of eye-tracking heatmaps for optimizing designs and advertising materials; The development of software applications that enable effective presentation and sharing of designs and content; and Supporting users in creating content and overcoming creative blocks.