Investment in securities, real estate, goods and various assets in the broadest sense, trading, purchase and resale of all goods, realization of investments in the broadest sense and various placements, purchase and resale of shares, bonds, listed or unlisted companies, government bonds, commodities, metals, jewelry, watches, cars, works of art and all securities in the broadest sense, as well as all related activities, trading, consulting, management of all types of companies, administration of all types of companies, communication and management consulting, training, public speaking, sales and prospecting, business development, business brokerage, business facilitation, matchmaking, prospecting of new markets, customer follow-up in all types of activities at national and international level. The activity of advising companies or individuals on the commercial development of cosmetic brands and all types of brands and products, and more generally, consulting in strategy, organization, marketing, management and information systems. The creation, operation, acquisition of participations, management or administration of all companies or corporations with a similar or related object and whose activity would be likely to develop the company's business, and more generally, all commercial, financial, securities or real estate transactions likely to promote the development of the company's business (except for operations prohibited by the LFAIE). The company may also grant or request loans to its shareholders, subsidiaries or related parties and carry out all commercial, financial or other transactions directly or indirectly pursuing its purpose. It may create branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or analogous purpose, or merge with such companies.