Trading in goods of all kinds, in particular in the fields of floristry, beekeeping and construction, planning, erection, rental, management and renovation as well as operation of residential and commercial buildings, and provision of services in the fields of advertising, marketing, internet, consulting, training and trust services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third-party account, and grant guarantees and warranties for subsidiaries and third parties.