The company's purpose is the creation and trade of all types of products, in particular in connection with sports merchandising, as well as the provision of services related to visual communication and event management, such as accompanying companies and individuals in matters of sponsorship. The company may establish branches and subsidiaries in Switzerland and abroad and acquire participations in other companies in Switzerland and abroad, as well as carry out all operations that are directly or indirectly related to its corporate purpose. The company may acquire, mortgage, sell and manage real estate, except for operations prohibited by the LFAIE. It may also carry out financing for its own account or for the account of third parties, as well as grant guarantees and securities to its subsidiaries and third parties.