The purpose of the company is the distribution of leading brands in the greeting card and stationery segment, as well as the acquisition, permanent management and disposal of participations in domestic and foreign companies. The company can enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or that are directly or indirectly related to it. It can establish branches in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, or establish them. The company can acquire, hold or exploit real estate and intellectual property rights. The company can participate in group financing, in particular by granting loans to its direct or indirect shareholders, subsidiaries or other group companies, or by providing guarantees or other securities of any kind for their liabilities to third parties.