The company's purpose is to provide consulting services, image consulting, entrepreneurship and workshop-type training, as well as interior design, operating a travel agency, all activities in the field of event communication, organizing events and conferences, catering including the sale of alcoholic beverages, as well as all representation and agency activities for artists, and the sale and rental of furniture and clothing. The company may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose, except for operations prohibited by the LFAIE. It may create branches or subsidiaries in Switzerland and abroad, participate in any company having a direct or indirect relationship with its purpose. It may grant loans or guarantees to shareholders or third parties if it serves its interests.