The company's purpose is to carry out all real estate transactions, including all activities related to the purchase, sale, holding, management, promotion, construction, renovation, and enhancement of built or unbuilt properties, except for operations prohibited by the LFAIE; the leasing and subleasing of movable and immovable property; all services in the fields of design, architecture, and interior architecture, including the creation and sale of computer-generated images, the sale and installation of furniture and decorative elements, etc.; the import and export of all goods, including furniture, decorative objects, and equipment; all services in the field of the internet, marketing, and IT (all services in the field of information technology). In general, the company may create branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or analogous purpose, grant loans or guarantees to partners or third parties, and carry out, both in Switzerland and abroad, all financial, commercial, movable, immovable, and other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.