The company's core activities encompass several areas:
1. **Coffee Business**: The company operates in the coffee industry, particularly in the coffee capsule segment. It provides consulting services and solutions to roasters, retailers, and other stakeholders in the industry.
2. **Marketing Services**: The company runs a design studio offering marketing services, including branding, marketing, and sales operations.
3. **Investments and Venture Capital**: The company invests in start-ups and growth companies, primarily in the coffee industry, providing them with capital and expertise in various areas.
4. **Wine Trade Fair**: The company is involved with ExpoVina AG, a leading Swiss wine trade fair.
Overall, the company's core activities can be described as a combination of coffee business, marketing services, investments, and wine trade fair events.