The company's purpose is to operate hairdressing salons; trade in and sell products in the fields of cosmetics, hair care and nail design; operate restaurants and other food service establishments of all kinds, as well as provide all related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.