Operation of internet and digital platforms, provision of services, promotion of actions, offers and events, publication and sale of platforms and advertising spaces, in particular in the areas of e-commerce, online trade and social media. The company also aims to hold, administer, manage, develop, further develop and license intellectual property rights, in particular in the field of trade in services, activities and offers. Furthermore, the company aims to provide services in the fields of economic and corporate consulting as well as project management and consulting, training, coaching and support for private individuals, companies and institutions. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate (in Switzerland, excluding transactions subject to the Federal Act on the Acquisition of Real Estate by Persons Abroad) and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.