The company's purpose is to provide any services in the fields of marketing, photographic and videographic content production, public relations, communication, management and marketing of rights related to the name and image of personalities, writing, composition and production of musical works, financing, holding, marketing and management of musical and videographic works, organization, promotion and marketing of events, design and marketing of equipment, clothing and accessories, as well as any coaching and training services in the field of sports. Furthermore, it may carry out, either on its own account or on behalf of third parties, all operations directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar enterprises, in particular by taking a stake in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.