The company's purpose is to carry out all operations related to photography, cinematography, audiovisual and, in general, all applications of image and sound, including the exploitation of photographic, cinematographic, audiovisual works, etc.; the operation of all theaters and cinemas; as an ancillary activity, the operation of bars, cafes, and restaurants, including the exploitation of any license; information and advertising, manufacturing, acquisition, sale, rental, maintenance and operation of all installations, equipment, systems or processes related to the aforementioned operations. The company may, in particular, in Switzerland and/or abroad, carry out any financial, commercial or industrial activity, movable or immovable (except for operations prohibited by the LFIAE) directly or indirectly related to its purpose; participate in all companies having a direct or indirect relationship with its purpose; create branches or subsidiaries in Switzerland and abroad; file, acquire, hold and sell patents or intellectual property rights and acquire, hold and grant licenses; grant loans or guarantees to shareholders, subsidiaries, parent companies, sister companies or third parties, if it serves the interests or those of the group of companies to which it belongs; carry out any cash pooling activity for the account of the group to which it belongs.