All business transactions related to photography, film art, the audiovisual field and all image and sound productions, namely the exploitation of photographic, film, audiovisual and similar works, the operation of any theaters and cinemas, in particular in Ebikon (Lucerne), information and public relations work and the exercise of any literary or artistic activities in this field, the manufacture, purchase, sale, rental, management and operation of any facilities, equipment, systems or processes related to the aforementioned business transactions, and generally all business, financial and commercial transactions that are directly or indirectly related to their purpose or facilitate its implementation.