The company's purpose is all operations related to photography, cinematography, audiovisual and in general all applications of image and sound, in particular; the preparation of projects for the operation in Switzerland of entertainment, leisure, cinema and multiplex cinema installations, as well as accessory bars, cafes and restaurants; the exploitation of trademarks and licenses in these fields; information, advertising, manufacturing, acquisition, sale, rental, maintenance and operation of all installations, equipment, systems or processes related to the aforementioned operations; providing advice in the context of management and operation of companies active in the aforementioned operations (for complete purpose see articles of association).