The company's purpose is all operations related to photography, cinematography, audiovisual and, in general, all applications of image and sound, including the exploitation of photographic, cinematographic, audiovisual works, etc., the operation of all theaters and cinemas, information, advertising and the exercise of all literary or artistic activities in this field, the manufacture, acquisition, sale, rental, maintenance and operation of all installations, equipment, systems or processes related to the aforementioned operations, and, in general, all commercial, financial and industrial operations directly or indirectly related to its purpose or likely to facilitate its realization.