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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryRetail & CommerceSpirits storeBaselPaul Ullrich AG
Paul Ullrich AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Paul Ullrich AG trades in wines, sparkling wines, spirits and beer. Its range also includes non-alcoholic drinks, food, accessories and gifts, sold online and through Liquid Stores.

AI-generated
Offering

Products & services

Industry:Spirits store
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4.1/5

Paul Ullrich AG

Wine merchant
✓ Offered3
Wine and spirits assortment
Wines, sparkling wines, gin, rum, whisky, other spirits, beer, non-alcoholic drinks, food, accessories and glasses, plus gifts and tasting boxes.
Tastings and masterclasses
Tastings with open wines, masterclasses on whisky, champagne, port, gin and rum, plus private events in the stores.
In-store sales and advice
Personal advice, in-store purchasing and a branch network at several locations in Switzerland for wines, spirits and complementary products.
Trust & reputation

ranQ Trust Score of Paul Ullrich AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 100% · As of November 2026

Paul Ullrich AG scores 58.1 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.56.724%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.45.610%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
Paul Ullrich AG scores 92.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Paul Ullrich AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Paul Ullrich AG scores 55.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.10.04%
Qualifications+0.00

Paul Ullrich AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». The rating draws, among other things, on 3.8 out of 5 stars from 5 customer reviews. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.8
of 5

Aggregated from 5 reviews across all connected sources

Sources
GGoogle3.85
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

September 11, 2018Media
«Berner lieben Wein aus Portugal»
bernerzeitung.ch

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Location

Laufenstrasse 16
4018 Basel
Opening hours
Mon
Closed
Tue
10:00 - 18:30
Wed
10:00 - 18:30
Thu
10:00 - 18:30
Fri
10:00 - 18:30
Sat
10:00 - 16:00
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-105.968.027
Founded
1944 · 82 years
Last commercial register change
December 1, 2025
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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