The company's purpose is to acquire, develop, hold, manage, license and sell intellectual property rights of all kinds, whether registered or not, such as copyrights, patents, trademarks and know-how, as well as to provide services in the fields of marketing, advertising and exploitation of these intellectual property rights, both domestically and internationally. Furthermore, the company's purpose is to acquire, hold, manage and sell participations of all kinds, both domestically and internationally. Additionally, the company may operate a retail business, in particular in the field of body care, cosmetics, room fragrances and room fragrance accessories. The company may establish branches and subsidiaries, both domestically and internationally, and participate in other companies, both domestically and internationally, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate, both domestically and internationally. It may also provide financing for its own account or for the account of third parties. It may grant securities of all kinds for liabilities of affiliated companies, including pledges or fiduciary transfers of assets of the company or affiliated companies, or provide guarantees of all kinds, both for consideration and gratuitously.