The purpose of the company is the trade, distribution and marketing of goods of all kinds and associated services, which serve to understand the products, their production, their origin and their application. Trading and distribution can be carried out through all current distribution channels. Furthermore, the company can also provide services in the fields of gastronomy, event management, training and business consulting. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other domestic and foreign companies, as well as carry out any activity directly or indirectly related to its purpose. The company can acquire, encumber, alienate and manage real estate in Switzerland and abroad, provided that the legal requirements are met. It can also carry out financing on its own account or on behalf of third parties, as well as provide guarantees and sureties in favor of subsidiaries and third parties. The management of hotels and the trade in products in the hotel and/or restaurant sector and shops; the purchase of hotels, participations in the hotel and restaurant sector and real estate in Switzerland and abroad. The company can also hold, manage and administer income-generating properties. The company can also carry out any other activity directly or indirectly connected with the company's purpose or intended to promote it, establish branches and/or subsidiaries both in Switzerland and abroad.