The company provides software solutions and services to the automotive industry, particularly for car dealerships, Original Equipment Manufacturers (OEMs), and distributors. The core activities include: development and implementation of CRM systems (Customer Relationship Management); consulting services for optimizing sales and service processes; provision of software solutions for managing inventory, vehicle management, warranty processing, and other business processes; execution of marketing campaigns and customer loyalty services; and offering data analysis and reporting tools for the automotive industry. The company focuses on supporting car dealerships and OEMs in improving their customer relationships, optimizing their business processes, and increasing their efficiency.