The company's purpose is the creation, development, production, purchase, distribution, and sale, through all channels, including online and in physical retail outlets, of clothing, accessories, and products related to the world of babies, children, and the family, including under its own brand or under third-party brands. In general, the company may, in the interest of the company: pledge assets or grant loans to the benefit of the partners or companies; create subsidiaries or branches in Switzerland or abroad.