The company operates in the fashion industry and focuses on producing upcycled, high-quality Swiss-made fashion. The core activities include: researching and sourcing used textiles and clothing, cleaning and disinfecting textiles and clothing, developing prototypes and conducting comfort and durability tests, producing fashion collections in Swiss ateliers under optimal conditions, and organizing photo shoots and fashion shows that customers can participate in. The company pursues a sustainable and qualitative approach to fashion production and aims to put every woman in the spotlight and give her beauty.