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Especially with premium Marie Jo underwear, not only the name counts, but the fit in the specific model. In consultations at Perosa we repeatedly learn that customers come with a clear brand idea, only to choose another model because it sits more calmly on the upper body or closes better at the décolleté. Therefore trying on is not a sidestep, but the actual moment of decision.
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What we repeatedly notice in consultations: Many customers come into the store with a clear expectation and are then surprised by how differently a model actually fits. Especially for swimwear, not only the number on the label matters, but the interplay of cut, cup and material. That’s why the path to the right solution is often longer than for a simple spontaneous purchase.
