The company aims to establish and operate a horse competence center to provide services related to horses. This includes, in particular, offers in the areas of horse care, training, health, as well as consulting for horse keeping and equestrian sports. The company also aims to develop, produce, trade, and distribute high-quality feed and nutritional supplements for horses, as well as technical equipment for equestrian sports and horse keeping. Furthermore, the company can trade, modify, and operate vehicles and trailers for horse transport, as well as related components. To this end, the company can also acquire and maintain the necessary fleet of vehicles. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.