The company's purpose is to engage in all activities in the fields of management, administrative, financial and IT services, marketing, logistics, human resources, purchasing and security. It operates, in particular, as a study, consulting and training office in the fields of advertising, marketing, communication strategy and graphics, creation, production, distribution and management of all means of communication, as well as management of sports and cultural events and sponsorship research for all types of events. It may, in Switzerland or abroad, create branches, participate in other companies, acquire all buildings or real estate companies within the framework of its activity, acquire or establish companies with an identical or similar purpose, carry out all operations and conclude all contracts intended to develop its purpose or related directly or indirectly.