The company's purpose is the development, operation, and marketing of digital platforms, mobile applications, and the provision of online services aimed at connecting people sharing common interests and passions. It also aims to design, manage, and monetize thematic social networks, communication tools, and associated digital services, particularly in the fields of digital marketing, online advertising, and data analysis. It also aims to provide consulting and IT outsourcing services and digital marketing. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.