The company's purpose is the sale and trade of goods as well as the operation of a sales location and an online sales platform. Furthermore, it may, either on its own account or on behalf of third parties, in compliance with the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE), carry out all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may, in any form, participate in similar companies, in particular by acquiring an interest in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.