The core activity of PIRCHL INTERNATIONAL AG is the development, manufacture and marketing of DIY products, particularly tool cases, tool storage systems, system cases and products for household, garden and lifestyle. This also includes services such as product development, engineering, prototyping, tool procurement, production, printing and assembly. Production takes place in Italy on an 8,000 m² site with 30 injection molding machines and 40 employees. The company also offers services for R&D, design, setup and maintenance of markets.