The company's purpose is any activity in the field of wine tourism, the promotion of wine products, and the enhancement of the vitivinicultural sector. To this end, the company provides services in the field of promotion and sales, among other things. It can also operate public establishments of all kinds, such as wine shops, bars, restaurants, cafes, and food and drink takeaway stands, as well as any related activities, including the purchase, sale, import, export, and marketing of goods necessary for this activity, even in the field of tourist accommodation, and carry out any activity in the field of event organization and catering services. The company is entitled to participate in other companies, acquire and sell other companies, establish branches, and create subsidiaries in Switzerland and abroad. It is entitled to acquire, manage, and sell securities, intangible rights, and conduct business directly or indirectly related to the corporate purpose. The company is also entitled to enter into loan agreements as a lender or borrower, grant guarantees, and act as a guarantor.