Creation, design, production and operation of luxury or high-value-added products, in particular in the field of jewelry, watchmaking, jewelry and precision mechanics; trade, import, export, operation of all types of goods related to jewelry, watchmaking, jewelry, setting, wholesale and retail trade in precious stones as well as any watch component or part, trade and casting of gold and other precious metals; development and operation of patents; representation and distribution of all products and brands (cf. statutes for full purpose).