The company aims to distribute, license and exploit intellectual property, as well as manage, produce, organize events, market, publish and create artistic works and performances. Furthermore, the company may represent, advise and broker artists and other natural or legal persons, and provide services in communication, brand development and sales promotion. It also aims to import and export goods of all kinds, in particular products from the entertainment, event, catering, aperitif service, party service and take-away and communication industries. The company may conduct financing transactions in the interest of other companies. In particular, it may grant interest-bearing or non-interest-bearing loans to other companies and in the interest of the shareholders of this company, and provide remunerated or non-remunerated securities. The company may also acquire, register, manage, encumber and sell patents, licenses and rights of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and carry out all activities that are suitable to promote its purpose directly or indirectly.