The company's purpose is the purchase, sale, and importation of luxury goods, in particular watches, accessories, and clothing; the purchase, sale, management, promotion, and renovation of real estate; the consulting, coaching, and planning of sports training, as well as all events directly or indirectly related to its purpose. It may carry out all commercial and financial operations related to this activity, as well as all operations aimed at promoting the company's purpose and interests. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies, acquire or sell properties, and conclude all contracts aimed at developing or achieving its purpose or related thereto directly or indirectly.