The purpose will be the following: The management of a photography studio, in particular the conception, production and post-production of photography and video; the conception and creation of digital content; the buying and selling, marketing, consulting and representation of products and services in the photography, video and graphics sector; the promotion, production and organization of exhibitions, events and advertising services. The company may also carry out any financial, securities and commercial transactions necessary or useful for achieving its purpose, including taking on representations in all sectors connected, directly or indirectly, with the social purpose. The company may establish branches and take participations in other legal entities both in Switzerland and abroad, as well as hold licenses, trademarks and patents.