The company aims to provide consulting and coaching services, particularly in the areas of branding, marketing, launching new products, event management, team building, talent search, investment, trade, import and export, and real estate transactions. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business that can achieve synergies with the main purpose. Furthermore, it can acquire, manage and sell properties and securities.