Acquisition, holding, management and disposal of intellectual property rights of all kinds, in particular licensing of trademarks as well as provision of corporate consulting and development, implementation and financing of projects in the fields of media, entertainment, tourism and technology. May establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.