The wholesale or retail trade of men's, women's and children's clothing items as well as clothing accessories in general of the PHILIPP PLEIN brand, as well as any related and/or complementary activities; the management of PHILIPP PLEIN stores and trade in general; the purchase and sale of all items as well as the provision of all useful or related services to achieve the company's purpose. The company may carry out all commercial, financial and other operations suitable and appropriate to achieve or promote the development and purpose of the company. The company may establish and/or participate in companies, partnerships and subsidiaries in Switzerland and abroad. The company may acquire, manage and sell real estate in Switzerland and abroad.