The core activity of Predicity Solutions is the development and provision of technologies for the retail industry, particularly in the areas of emotion recognition, consumer perception and ingredient prediction. The company offers solutions that enable retailers to better understand their customers' perception, identify the best opportunities and predict the best ingredients to help customers find the best products.
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Industry:Software Development
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Emotion Detection for fragrance and cosmetic products; identifies emotions, sensory, hedonic and technical attributes triggered by products, and compares results with blind tests.
Consumer Perception
Consumer Perception analysis of beauty products; uses large-scale consumer reviews to measure liking, identify drivers of emotions and benefits, and spot launch opportunities.
Ingredient Prediction
Ingredient Prediction for beauty formulation; predicts ingredient combinations and dosages to improve consumer perception, with optional cost and sustainability constraints.
SPARK
AI-powered emotions-based recommendation for fragrances; helps shoppers find their perfect match, supports sales assistants, and feeds shopper insights into CRM.
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