The company's purpose is to provide consulting, conception, development, manufacturing, distribution and rental of products and services in the media, advertising, information, communication and publishing sectors, as well as specialized and PR journalism, and the editing of specialized and customer magazines for industrial companies, institutions, associations, publishers and agencies. The company rents out technical equipment and facilities and provides training and consulting services. The company may hold, acquire and sell participations, carry out financing, and establish branch offices and subsidiaries in Switzerland and abroad. The company is authorized to acquire licenses, patents and trademarks, inventions and procedures of all kinds, as well as to manage and exploit them in Switzerland and abroad, and to acquire, hold, encumber and sell real estate. Furthermore, the company may conduct all business that directly or indirectly serves the company's purpose.