The company aims to engage in the trade and distribution of all kinds of goods and merchandise at physical points of sale and through online shops and other distribution channels, the provision of services of all kinds, consulting and advisory services in the fields of marketing, social media sales, trade, distribution, sales promotion, trade processing and business development. The company may establish branches, participate in other enterprises at home and abroad, acquire or merge with similar or related companies, acquire or dispose of real estate, and enter into all transactions and conclude all contracts that are suitable for promoting the purpose of the company, or that are directly or indirectly related thereto.