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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryRetail & CommerceRetail - Bicycles & Sports EquipmentRomanel-Sur-MorgesPrimus Bike Center SA
Primus Bike Center SA Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Primus Bike Center is the sale and maintenance of bicycles, particularly e-bikes, as well as the provision of related services and accessories. The company offers a wide range of bicycle models, including e-mountain bikes, e-bikes, e-road bikes, e-gravel bikes, and speed bikes, as well as gravel bikes and children's bicycles. It also provides a service and repair area available for all bicycle brands, as well as specialized services such as customizing bicycles to meet the needs of customers.

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Offering

Products & services

Industry:Retail - Bicycles & Sports Equipment
✓ Offered8
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4.4/5

Primus Bike Center SA

Electric bikes
Electric bikes, e-MTB, e-bike, e-gravel/e-road, e-bike speed 45 km/h and e-cargo, with several brands and models available online and in-store.
Muscle-powered bikes
MTB, gravel, road and junior/kids bikes, offered in the e-shop and presented as separate bike categories.
Bike accessories and parts
Helmets, sunglasses, lighting, bike computers/GPS, e-bike batteries and chargers, brakes, pedals, pumps, bike racks, protective gear, panniers, suspension and trailers.
Workshop service
Bicycle maintenance and repairs, with an appointment recommended to arrange pickup and reduce the bike’s downtime.
After-sales service
After-sales service provided for bikes purchased at Primus Bike Center, presented as support after the purchase.
Financing for new bikes
Option to finance the purchase of new bikes, offered directly to store customers.
Online shop
E-shop updated daily with a selection of products, promotions and personalized offers, alongside in-store activity.
Bikes from partner brands
Bikes and accessories from AMFLOW, BULLS, FOCUS, MOUSTACHE and NALOO, highlighted as partner brands and available in the e-shop.
Trust & reputation

ranQ Trust Score of Primus Bike Center SA: 4.4 out of 5.0

Trust Score4.4/ 5.0

Very high

x

Data basis 96% · As of October 2026

Primus Bike Center SA scores 91.9 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
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CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.85.824%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Primus Bike Center SA scores 76.6 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.79.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Primus Bike Center SA scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Primus Bike Center SA scores 13.1 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.13.14%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Primus Bike Center SA reaches a ranQ Trust Score of 4.4 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.8 out of 5 stars from 50 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4.8
of 5

Aggregated from 50 reviews across all connected sources

Sources
GGoogle4.850
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Knowledge

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Location

ZI du Moulin du Choc B
1122 Romanel-Sur-Morges
Opening hours
Mon
08:00 - 12:30, 13:15 - 18:30
Tue
08:00 - 16:00
Wed
08:00 - 12:30, 13:15 - 18:30
Thu
08:00 - 12:00
Fri
08:00 - 12:30, 13:15 - 18:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-466.447.641
Founded
2018 · 8 years
Last commercial register change
May 28, 2018
Employees
1 to 10
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
  • Full methodology

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