The company's purpose is to provide services of all kinds in the fields of marketing, digital marketing, event management, public relations, corporate communications, communication, advertising, sales, and human resources. This includes, among other things, the creation and production of visual, audiovisual, and literary content, in particular the production of video material, moving and still images, as well as writing, editing, and publishing written language products; conducting consultations, coaching, training, and seminars in the aforementioned areas; marketing concepts, event management, and publishing; creation of internet presences and all related IT services, operation of internet platforms, and development of internet applications; import, export, and trade of goods and products of all kinds; brokerage of business transactions in Switzerland and abroad in the consumer goods, industrial products, and services sectors, as well as official trade representations. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.