The company's purpose is to perform all services in the fields of communication, graphics, advertising and marketing. It also aims to design and develop internet solutions, software and all advertising media, as well as operate an online shopping site dedicated to the sale of electronic and computer products. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.