The company's purpose is to trade in wines, spirits, food and other consumer goods of all kinds from Switzerland and abroad, primarily from the Roero region (Piedmont), to advise companies and organizations in Switzerland and abroad on integrated communication issues and to support their customers in building and maintaining brands. The company may also engage in other services and businesses that are compatible with its corporate purpose. The company may establish branches and subsidiaries in Switzerland and abroad, acquire similar and related companies, participate in other companies in Switzerland and abroad, take over representations, and engage in all businesses, conclude contracts, and provide consulting services of all kinds that may be suitable to promote the purpose of the company. It may also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. The company is authorized to acquire, encumber, manage, and dispose of real estate in Switzerland and abroad. Furthermore, it may acquire and dispose of patents, licenses, and securities in Switzerland and abroad.