The company's purpose is the creation, manufacture, import, export, trade and retail sale of luxury goods of all kinds, in particular clothing, footwear and clothing accessories, eyewear, jewelry, costume jewelry and other similar or related products, both within a physical store and through any means allowing distance selling, such as, by way of example and not exhaustively, an e-commerce platform. The management and exploitation of brands, the management of stores in Switzerland and abroad; the opening of branches in Switzerland or abroad, the acquisition of participations in other commercial, financial and industrial companies and the execution of commercial, financial and industrial operations deemed useful or connected to the company's purpose; as well as all activities directly or indirectly related to the company's purpose.