The company aims to develop and manage trademarks for the fashion and lifestyle industries, to participate in, acquire, establish, and finance companies of all kinds both domestically and abroad. It pursues this purpose also by holding shares in similar or related companies and corporations both domestically and abroad. The company may establish branches and subsidiaries, acquire, hold, manage, dispose of similar or related businesses both domestically and abroad, participate in other companies or merge with such companies. The company may acquire, hold, dispose of, exploit or have exploited, manage and dispose of real estate, immaterial property rights and industrial, literary or artistic copyrights both domestically and abroad. The company may establish and participate in subsidiaries, branches, and agencies in Switzerland and abroad. The company is authorized to conduct all business that is directly or indirectly related to the company's purpose or is suitable to promote it.